Job Description

Position: Social Media Director (or Social Media Manager, based on experience)

About Us

At Friends of Animals, we are dedicated to advocating for the rights of nonhuman animals, free-living and domestic. Our goal is to free animals from cruelty and institutionalized exploitation around the world.

Our work is driven by passion, activism, and a deep commitment to making a meaningful impact. We’re searching for a visionary Social Media Director/Manager to strategically lead our digital presence and elevate our mission’s visibility and engagement.

The Role

As our Social Media Director/Manager, you will:

• Develop and implement innovative social media strategies to increase brand awareness, drive engagement, and mobilize supporters in alignment with our mission.
• Use data analysis and performance metrics to inform decisions, optimize strategies, and identify new opportunities to strengthen our digital presence.
• Lead the development of storytelling initiatives to inspire activism/action among our audiences.
• Oversee the management of social media strategies, ad usage and cross-functional collaborations to achieve impactful results.
• Stay ahead of trends, platforms, and best practices to keep our strategies innovative and effective.

What We’re Looking For

• Proven expertise in developing and executing comprehensive social media strategies, ideally within a nonprofit or mission-driven organization.
• Exceptional analytical skills with proficiency in leveraging data to drive strategic decisions and measure success.
• Expertise in content creation, audience engagement, and storytelling for digital platforms. Ideally, you’ll be experienced across the whole spectrum – WordPress, Facebook, Instagram/Reals/Threads, X, TikTok, BlueSky, Mastodon, Email Campaigns, LinkedIn, etc.
• An aptitude for creating captivating copy to be utilized across digital platforms.
• Passion for our mission and a deep understanding of how to connect with audiences in meaningful ways.
• Adherence to a fully vegan lifestyle is highly preferred!
• This role is on site at our Headquarters in Darien, Connecticut.

Why Join Us?

• You will be at the forefront of advancing a mission that drives real, positive change for animals everywhere.
• You will collaborate with a dedicated, mission-oriented team in a supportive and inclusive environment.
• You will enjoy competitive nonprofit compensation and ample opportunities for growth and development.

We'd love to hear from you!

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