Job Description

As an SEO & Content Specialist, you will develop and execute a comprehensive SEO and content strategy designed to drive traffic, engagement, and conversions. This role blends content creation, technical SEO, and cross-functional collaboration to ensure the consistent delivery of high-quality, search-optimized content. You will also stay ahead of algorithm changes, industry trends, and the latest AI-driven developments, adapting strategies to keep our brand at the forefront of digital marketing.

Content Strategy & Development

• Support the creation and upkeep of a cohesive SEO strategy, ensuring it aligns with goals and drives traffic and engagement across blogs, service‑line pages, location pages, and other high‑value website sections.
• Create and manage an editorial calendar, ensuring the consistent publication of high-quality content that meets both brand standards and SEO requirements.
• Publish and update content in the CMS, focusing on a seamless and user-friendly experience.
• Track and advance content milestones, ensuring timely delivery and alignment with evolving business priorities.

On-Page SEO & Optimization

• Conduct SEO audits on existing content to identify optimization opportunities, including meta tags, headers, internal linking, and structured data.
• Perform keyword research to uncover content gaps and refine website copy for improved organic performance.
• Optimize content layouts (headings, calls to action, internal linking structures) to enhance user engagement and click-through rates.
• Collaborate with developers to ensure mobile responsiveness, fast page-load times, and overall technical health.

Off-Page SEO & Link-Building

• Develop and execute link-building campaigns aimed at elevating domain authority, adhering to ethical (white-hat) practices.
• Research and maintain relationships with influencers, industry experts, and digital communities to expand brand reach.
• Monitor backlinks, disavow low-quality links, and stay vigilant about reputation management and brand mentions.

Performance Monitoring & Analytics

• Utilize analytics tools (e.g., Google Analytics, Google Search Console) to monitor site performance, traffic metrics, and keyword rankings.
• Report on technical SEO performance and user engagement, applying data-driven insights to refine content strategies.
• Track and communicate ROI of organic digital marketing initiatives, presenting key insights to stakeholders.
• Leverage data to guide iterative improvements, focusing on boosting conversions and overall website performance.

Collaboration & Stakeholder Management

• Work cross-functionally with operations, marketing teams, and business stakeholders to support service expansions and achieve growth objectives.
• Partner with data scientists and IT teams to ensure data integrity and capitalize on actionable insights from advanced analytics.
• Participate in content brainstorming sessions, contributing fresh ideas that increase brand visibility and engagement.
• Support user testing initiatives, collaborating with the SEO & Content Specialist to validate new customer journey experiences.
• Keep up with industry trends, competitor strategies, and emerging best practices, integrating learnings into content and SEO roadmaps.

AI & Emerging Trends

• Stay informed of AI-driven SEO tools and developments, incorporating machine learning insights into keyword research, content creation, and optimization tactics.
• Adapt strategies to search engine algorithm updates, ensuring the brand remains competitive in evolving digital landscapes.
• Experiment with new techniques, including predictive search strategies, AI-assisted content generation, and advanced analytics for enhanced decision-making.

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