Job Description

Head of Marketing

About Us

The Estate Lawyers is a litigation-first law firm focused exclusively on trust, estate, and conservatorship disputes.

Why This Role Matters

As we continue to scale, we can’t rely on legacy tactics. You’ll be central to implementing a next-generation, AI-powered marketing engine —one that preserves our reputation, deepens our network, and helps us dominate the litigation space in Southern California and beyond.

The Role

We’re hiring a Director of Marketing to own and accelerate our multi-channel marketing strategy. You’ll work closely with our CEO, COO, and firm leadership to unify brand, content, relationship marketing, and growth initiatives. Most importantly, you’ll be responsible for executing and refining an AI-centric marketing strategy —using automation, insights, and modern tooling to increase visibility, deepen referral relationships, and scale impact without sacrificing quality.

This role requires strategic thinking, strong leadership, and an obsession with systems, data, and performance. It is not a fit for someone looking to “learn on the job.” We’re looking for a seasoned operator who can lead confidently and execute with excellence.

Reporting Structure

• Reports to: Chief Operating Officer (COO)
• Works closely with: CEO and Partners

Key Responsibilities

Referral & Relationship Marketing

• Drive new business through referral marketing across estate planning, family law, real estate, and financial professionals
• Host quarterly networking events, speaking engagements, and VIP referral lunches
• Build and maintain a strategic referral pipeline with targeted 1:1 outreach campaigns

Content & Brand Strategy

• Oversee messaging, positioning, and execution across digital, print, and live channels
• Manage external writers and vendors to produce high-authority legal content
• Supervise social media strategy (LinkedIn, Instagram, Facebook) to highlight wins, testimonials, and thought leadership
• Source weekly firm updates from attorneys to create fresh, authentic marketing content

AI-Driven Marketing & Tech Stack

• Implement and manage our AI-centric marketing strategy using automation tools and AI writing/analysis platforms
• Optimize HubSpot CRM to track, segment, and engage audiences through automated campaigns
• Build marketing workflows, nurture sequences, and AI-powered follow-ups that convert
• Analyze funnel performance, site traffic, and referral trends to refine strategy in real time

Reputation Management

• Develop systems to gather client testimonials in written, video, and review formats
• Repurpose feedback and case outcomes into digital assets, case studies, and website features

What We’re Looking For

• 7+ years of marketing experience in professional services or legal environments
• Proven experience in building and scaling multi-channel marketing operations
• Deep expertise with CRM tools (especially HubSpot), marketing automation, and data analysis
• Strategic mindset with a passion for structure, metrics, and marketing tech
• Strong writing and communication skills, with an ability to manage multiple vendors and stakeholders
• Comfortable hosting events and building relationships with senior professionals

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred
• Experience with SEO, content syndication, digital media, and performance marketing
• Familiarity with AI-driven marketing tools, platforms, or processes is a major plus

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