Digital Marketing Director Job at Right Restoration Partners, Atlanta, GA

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  • Right Restoration Partners
  • Atlanta, GA

Job Description

About Right Restoration Partners

At Right Restoration Partners (RRP), we’re redefining the emergency restoration industry. Backed by private equity, we’ve been on a rapid growth trajectory since our launch in 2024, acquiring top-tier businesses and building a national platform to deliver exceptional restoration services across the U.S. Now, we’re looking for a marketing leader to help us take control of our digital presence and drive our brand forward.

The Opportunity

We’re looking for a Director of Digital Marketing who lives at the intersection of data, execution, and strategy—someone who’s passionate about driving leads, maximizing ROI, and making a tangible impact on revenue. This is a roll-up-your-sleeves role for a leader who is as comfortable launching a paid search campaign or dissecting lead disposition reports as they are shaping long-term growth strategy.

Your focus? Drive performance. Drive revenue. Drive results. If you’ve lived in LSA dashboards, scaled Google review programs, built from fragmented websites, and know what it takes to generate local leads in a national structure, this is your seat at the table.

Due to the locations of our branches, ideal locations would be Atlanta, Dallas-Fort Worth, Phoenix, and Philadelphia. The position offers a competitive base salary and bonus with full benefits.

What You’ll Do

Performance-Driven Digital Execution

  • Launch and optimize high-performing paid media campaigns (Google Ads, Meta, LSA) focused on D2C lead generation
  • Analyze lead flow, lead disposition, and ROI metrics daily; adjust spend accordingly to maximize efficiency
  • Manage and improve Google Business Profile performance and online directories
  • Drive strategies that increase positive Google reviews and local reputation

Platform Consolidation and Asset Management

  • Audit, organize, and manage digital assets across a multi-brand, multi-location footprint
  • Ensure accuracy and consistency in CRM, domain, social, and tracking access across acquired companies
  • Maintain oversight of all location-specific LSA and GBP verifications

Hands-On Leadership with Strategic Insight

  • Get deep in the weeds—budget tracking, campaign tuning, A/B testing—and pull out to see the big picture
  • Identify business-wide improvement opportunities that boost digital performance (e.g., referral programs, review generation, localized content strategy)
  • Provide guidance on website structure and user experience, with a data-driven SEO lens
  • Collaborate cross-functionally with Sales, Ops, and Branch GMs to align local needs with national goals

Analytics, Insights, and Iteration

  • Set up dashboards and reporting cadence using GA4, Looker, or equivalent tools
  • Measure KPIs, communicate performance to executive leadership, and iterate rapidly
  • Test, learn, and scale what works

What You Bring

  • 7–10+ years of hands-on digital marketing experience; home services, restoration, or multi-location preferred
  • Proven ability to drive leads at scale and measure ROI in real time
  • Expertise in managing LSA, SEO, paid search, and paid social programs
  • Ability to operate both as a doer and a strategist—no minions here
  • Comfort working across messy systems and unifying fragmented marketing infrastructure
  • Familiarity with HubSpot, Salesforce, Klaviyo, or other marketing CRM tools
  • High ownership mentality and a passion for building from the ground up

Why You’ll Love Working Here

  • You’ll own performance marketing in a high-growth, PE-backed company with strong executive buy-in
  • Your work will directly influence revenue and business strategy
  • You’ll collaborate with smart, driven teammates across functions
  • Competitive comp + bonus + full benefits (medical, dental, vision, 401k, PTO)

Why Join Us?

If you’re a results-driven digital marketer ready to make your mark on a national stage, we would love to hear from you!

Job Tags

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